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Fashion & Retail
CottonsCo tripled Instagram engagement in 6 weeks with Bawashe AI content.
CottonsCo tripled Instagram engagement in 6 weeks with Bawashe AI content.
How a Ghanaian fashion brand 10× their content output and achieved 41% email open rates — without hiring a single extra person.
Accra, GhanaResults in 6 weeks
FashionSocial MediaGraphic StudioCampaign Manager
Instagram engagement
3.1×
Campaign launch time
−87%
Monthly content output
10×
Email open rate
41%
The challenge
Struggling to maintain a consistent brand presence across Instagram, TikTok and email while managing a growing product catalogue.
The Bawashe solution
Bawashe AI Graphic Studio and Social Manager took over all visual content and scheduling, while the Campaign Manager ran seasonal launches automatically.
"Our Instagram engagement tripled in 6 weeks. We used to spend every Sunday scheduling posts — now we spend it with our families."— Abena M., Co-founder, CottonsCo
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