E-commerce & Retail

AgriMarket NG grew revenue 312% in 90 days — replacing a 4-person team with Bawashe.

How a Lagos e-commerce business cut marketing costs by 94% and tripled revenue using Bawashe AI specialists instead of a traditional marketing team.

Lagos, NigeriaResults in 90 days

E-commerceSocial MediaEmail MarketingAnalytics

Revenue growth

312%

Cost reduction

94%

Content pieces/month

480

Time to first campaign

8 min

The challenge

Spending ₦480k/month on a 4-person marketing team with inconsistent output and no clear ROI tracking.

The Bawashe solution

Replaced the entire team with Bawashe — AI content, social scheduling, email sequences and analytics all running in parallel.

"We went from guessing what worked to knowing exactly which campaign drove every naira of revenue. Bawashe paid for itself in the first week."

— Gbenga Lawal, Founder, AgriMarket NG

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